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許多當(dāng)年名冠四方的中國老品牌早已衰敗，甚至消失殆盡;但也有那么十來個品牌依舊風(fēng)生水起，例如茅臺、雙妹和老鳳祥等。上海交通大學(xué)品牌研究所所長余明陽說：“中國有15,000個老品牌，有1,500個還活著，150個活的還算不錯，但只有10個能夠稱得上活的很好。”死掉的自然是因為不思變革，被時代洪流沖走了;但活下的卻有著各自不同的存活之道。10月25日，福布斯列舉了中國十大百年品牌，風(fēng)生水起中自有浴火重生的秘笈。下面就讓我們一起來看看這十大品牌都有哪些：

According to the director of the Brand Research Center with Shanghai Jiao Tong University (SHJT), of China's 15,000 traditional brands, only 1,500 are still in business. Yet out of these 1,500, onlyten are doing quite well at the moment.

Over the course of China's extensive history, traditional Chinese culture and brands naturally haveto deal with ups and downs. In order to survive and prosper, these ten brands must not onlyretain their competitive edge, but also keep up with the times.

10　 Butterfly (蝴蝶縫紉機(jī))

Established in: 1919

Headquarters: Shanghai

Product: Sewing machine

In 1919, national capitalist Shen Yushan established the Xiechang Sewing Machine Company inShanghai, and began producing sewing machines named "Butterfly" in 1966. In the 1990s, thehighest annual output of the Butterfly sewing machine reached 1.4 million, and demand alwaysmanaged to exceed supply. In 2000, after experiencing a few years of decline, Butterfly waspurchased by Shanghai Shanggong Shenbei Group, who expanded their business to over 120 countries and regions in Europe and America.

9 Guan Sheng Yuan (冠生園食品)

Established in: 1915

Headquarters: Shanghai

Product: Food

Shanghai businessman Xian Guansheng opened a food shop called Guan Sheng Yuan in 1915, selling self-made candy, glace fruit and cookies. By 1928, Guan Sheng Yuan had become one ofthe most famous food brands in Southeast China, with over ten branches throughout Jiangsu, Hubei and Sichuan provinces. Nowadays, the Guan Sheng Yuan Group has evolved from a nationalbrand into a joint venture by Shanghai Yimin Food Group and CITIC Capital. Its main productsinclude White Rabbit Creamy Candy, Guan Sheng Yuan Honey, Hua Tuo Tonic Wine and Fo ShouCondiments.

8 Shanghai VIVE (雙妹化妝品)

Established in: 1898

Headquarters: Shanghai

Product: Cosmetics

Feng Futian founded Guang Sheng Hang Household Chemical Company, predecessor of ShanghaiJahwa, in 1898 in Hong Kong and began producing cosmetics under the VIVE brand. Theproducts had gone on sale in Shanghai in 1903 and within seven years became the most popularcosmetics there. In the 1950s, Guang Sheng Hang transformed itself into a public-privatecorporation and VIVE cosmetics gradually vanished from the Chinese mainland. In 2010, thebrand was brought back by Shanghai Jahwa and DEM Inc., which started producing luxurybeauty products again for fashionable ladies.

7 ChangYu (張裕葡萄酒)

Established in: 1892

Headquarters: Yantai, Shandong

Product: Wine

In 1892, ChangYu Winemaking Corporation was founded by Zhang Bishi in Yantai, east ofShandong Province. Featuring the biggest underground wine cellar in Southeast Asia and a groupof winemaking experts from different countries, the brand now has become one of the biggest andmost renowned corporations in all of China, mainly focusing on the production and sales of wine. By late 2009, ChangYu built its second largest production base in Ningxia Hui Autonomous Region. As of 2012, its brand value has reached about 9 billion yuan (US$1.44 billion).